OnlySales Switches from Telnyx to Telgorithm to Get Hundreds of Rejected 10DLC Campaigns Compliant & Approved Fast
Telgorithm’s quality & speed of support resulted in:
Overview
OnlySales is a leading SMS application designed to make A2P 10DLC messaging easy for health advisors. When 10DLC regulations tightened in 2023, companies like OnlySales needed guidance from their providers to manage the registration process for their customers. Without knowing exactly what was needed, they experienced major blows from mass Campaign rejections, poor message deliverability, and outrageous delays on approvals and customer support.Here’s how Telgorithm helped OnlySales overcome these challenges and offer their customers fast Campaign approvals and the best message deliverability in the 10DLC industry.
Telgorithm's quality & speed of support allowed us to do just that,
and in turn sped up the integration of our customers to our platform. Customer's Campaigns went from waiting weeks for approval, down to a few days or less limiting the amount of customer churn on 10DLC. Telgorithm's 10DLC expertise has allowed us to provide a better service to our software users and allowed us to scale our business"Speeding Up Campaign Approvals
With Telnyx, OnlySales was waiting an average of 4-6 weeks on Campaign reviews which were frequently coming back rejected with no guidance or clarity on how to remedy.
These delays began to cost OnlySales an average of $5K per day.
Telgorithm’s team of 10DLC experts immediately worked to uncover the root causes of these Campaign rejections and create a plan to help OnlySales’ customers get compliant fast.
We helped create website templates for their customers that addressed compliance requirements and worked directly with Direct Connect Aggregators (DCAs) for guidance.
Telgorithm was able to decrease Campaign review times from 4-6 weeks down to 2-3 days on average, with the majority of Campaigns being approved after the first submission.
We enabled OnlySales to send unregistered traffic while Campaigns were pending approval. OnlySales has seen a savings of $150K per month since partnering with Telgorithm.
Fast Customer Support & Reliable Guidance
In the health insurance industry, urgency is key - applications like OnlySales need to be able to solve their customers’ SMS/MMS issues fast. As OnlySales began to scale, they needed more and more individualized customer support from their API provider, but were instead met with a decline in responsiveness.
Responses to support tickets took weeks and would often come back without a solution; receiving technical support almost never came. With Campaign rejections in the mix, OnlySales began losing money on both their user and their vendor sides. With all of these challenges, OnlySales began to face customer churn and see negative growth at -9%.
Because of this experience, OnlySales was skeptical about Telgorithm’s ability to provide fast, timely, and solution-oriented customer support – but they quickly realized that we treat support as part of our core service.
From day one, OnlySales was set up on Slack with members of our customer support and technical teams so that any urgent questions or needs could be met immediately. Support tickets are answered within 24 hours, and we provide as much proactive guidance as possible to help mitigate issues.
When needed, Telgorithm leverages close knit relationships with TCR and DCAs to answer questions, troubleshoot, or expedite approvals. In just one month after switching, OnlySales grew from -9% to 16% and hasn’t stopped climbing since.
Getting Set Up as a CSP
OnlySales’ previous API provider encouraged them to register as a Reseller, ensuring it would be easier than registering as a Campaign Service Provider (CSP).
They were not aware of the fact that Resellers have zero visibility into the registration process including when Brands or Campaigns were being submitted, whether they were being approved or rejected and why.
There was no insight into the process and no control, leaving them entirely dependent on their provider.
Telgorithm exclusively works with CSPs and is well equipped to get businesses like OnlySales transitioned from the Reseller model to the CSP model.
We guided OnlySales through CSP registration and quickly got them unlocked. As a CSP, OnlySales regained full control of their Brands and Campaigns and had full visibility over the entire registration process.
Telgorithm’s experts enabled their team with ongoing guidance and resources to maximize their CSP status.
Fast & Easy Migration
OnlySales was experiencing a burning pain by not being able to quickly get their customers’ Campaigns registered and approved.
It was their most urgent priority, and a lengthy integration and migration process (or worse, one that resulted in further customer disruptions) with a new SMS API provider was non-negotiable.
The first step was to get OnlySales properly registered as a CSP with TCR. As soon as their CSP account was approved, OnlySales was able to quickly integrate with Telgorithm APIs in under 24 hours and started on a 30-day trial to ensure our technology and compliance support would solve OnlySales’ problems.
With our Automated Number Porting, OnlySales was able to port their existing phone numbers from Telnyx to Telgorithm instantly and in-bulk, successfully avoiding customer impact.
In our first week, we successfully got ~2,000 Campaigns registered and approved, unlocking OnlySales’ customers and skyrocketing deliverability rates to our average 99%+.