A2P 10DLC stands for Application-to-Person 10 digit-long code. 10DLC numbers are 10-digit phone numbers that businesses can use to send text messages to customers in North America. 10DLC supports both transactional and promotional messaging, and can include any US area code. The benefits of this is that region-specific phone numbers can feel more personalized (and less spammy) to recipients.
Navigating A2P 10DLC Registration & Vetting with Aaron Alter
Discussing A2P 10DLC (Local Numbers) Registration with...
A2P 10DLC was created to be a reliable channel for SMS & MMS text messaging traffic implemented by mobile Carriers to combat SPAM, aiming to protect end users.
With this new, fully sanctioned A2P 10DLC path, legitimate businesses in the US and Canada following best practices are rewarded with less filtering for improved message deliverability and higher per-message throughput rates, also known as rate limits.
This is achieved through registering your A2P 10DLC traffic with The Campaign Registry (TCR) - more on that below.
Toll-Free numbers are 10-digit phone numbers that begin with distinct three-digit codes that can be dialed from landlines with no charge to the person placing the call. Customers can also send text messages to toll-free numbers, so long as those numbers are “text enabled,” and businesses can send texts in response.
Toll-Free is more expensive.
From a monthly recurring standpoint, overall 10DLC costs are lower than Toll-Free.
Toll-Free isn’t getting higher throughputs.
Toll-Free throughputs/rate limits are the same and in some cases lower compared to 10DLC.
Users are charged for inbound SMS messages on Toll-Free.
Inbound SMS is FREE on 10DLC with certain providers, like Telgorithm.
What is The Campaign Registry?
The Campaign Registry (TCR) is the reputation authority for A2P 10DLC text messaging and works directly with mobile Carriers in North America. TCR is a record of truth that allows businesses to register A2P 10DLC text messaging campaigns.
What is TCR Registration?
TCR registration is a lot like doing a background check. When you provide the required information on a business (Brand) and its texting use case (Campaign), TCR is able to vet and verify the business and its messaging needs. If everything checks out, the Carriers then reward you with higher SMS & MMS throughputs (rate limits), zero filtering, and lower pass-through fees.
What are the costs associated with TCR Registration?
The below fees are invoiced directly by TCR:
| Item | Fee | Fee Occurrence |
|---|---|---|
| CSP Sign Up Fee | $200.00 | One time |
| Low Volume Mixed | $1.50 | Monthly for each campaign |
| Charity | $3.00 | Monthly for each campaign |
| Emergency | $5.00 | Monthly for each campaign |
| Sole Proprietor | $2.00 | Monthly for each campaign |
| Agents & Franchises | $30.00 | Monthly for each campaign |
| All Other Campaigns (Standard and Special) | $10.00 | Monthly for each campaign |
| Brand Registration | $4.00 | One time per brand |
| Standard Vetting | $40.00 | One time per vetting |
| Political Vetting - Email or standard PIN delivery | $64.00 | One time per vetting |
| Political Vetting - Express mail PIN delivery | $91.95 | One time per vetting |
| Failed Standard Vet Appeal | $5.00 | Per appeal |
| Failed Political Vet Appeal | $22.00 | Per appeal |
Navigating A2P 10DLC Registration & Vetting with Aaron Alter
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What are you paying for by registering with TCR?
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Compliance
Your A2P 10DLC traffic must be compliant in order to register with TCR.
Improved deliverability
Running registered traffic results in less filtering and therefore better deliverability, but it’s technically not what you’re paying for.
Higher throughput
What you’re fundamentally paying for with TCR registration is higher throughput or rate limits based on your messaging use case. Registering is the only way to achieve these limits.
Once you’ve registered with TCR to receive higher throughputs/rate limits and better deliverability, you need someone – your messaging API provider, aggregator, or yourself – to be tracking the throughputs you paid for. This is the only way to take advantage of your higher allotted limits.
At Telgorithm, we believe this is the messaging API provider’s responsibility.
Our text messaging APIs have Smart Queueing technology built for managing your A2P 10DLC messaging rate limits, AKA throughputs. If the limit is reached, Smart Queueing simply queues the messages that would otherwise exceed your limit.
Smart Queueing eliminates the risk of dropped or blocked messages that can otherwise cause business disruptions and unnecessary spend. This feature improves message deliverability by ~20% on average, supports on-time delivery, and enables you to scale your messaging offering.
Expedited Campaign Vetting.
Our customers can avoid campaign vetting delays and start sending registered messages faster. We typically achieve Campaign approvals in 48 hours or less.
Our customer, OnlySales, joined Telgorithm and started saving $150,000 per month thanks to faster Campaign approvals for their customers and expert compliance support to help avoid 10DLC rejections.
See how Smart Queueing works
A2P 10DLC registration with The Campaign Registry (TCR) opens you up to the benefits of higher throughput/rate limits, improved deliverability, and lower pass-through fees giving you the best messaging experience for a positive ROI.
At Telgorithm, we streamline the registration process to offer automated registration, expedited Campaign vetting approvals, and automated number provisioning.
Automated Registration
Telgorithm is partnered with TCR for a unique API-based registration, saving customers time & cutting the risk of human errors.
Expedited Campaign Vetting
Due to our trusted relationships with DCAs, you can expect Campaign vetting approvals in 48 hours or less.
Free Automated Number Porting
Migrate existing numbers or purchase new numbers instantly for new Campaigns for immediate turn up.
How to make the most out of your 10DLC messaging:
Looking for ways to save on SMS? Download our SMS Savings Guide here.
Stress-test multiple providers and stay vendor agnostic with multithreading
Understand how providers manage your throughput limits: Capping vs. Queueing Vs. Lifting the Ceiling
Keep clean lists and provide stellar customer experience with a Number Verification API
The benefits of registering with TCR as a CSP
Navigating A2P 10DLC Registration & Vetting with Aaron Alter
