Term

Campaign Service Provider (CSP)

Definition

Campaign Service Providers (CSPs) are the primary users of The Campaign Registry (TCR) and the owners of their registered Brands and Campaigns. As a CSP, you work with multiple Brands (your customers) to create and launch A2P text messaging Campaigns (your customers’ use-cases).

CSPs are directly connected with TCR and have full management control of Brand and Campaign submission timeframes, insight and visibility into their status, and the ability to advise customers immediately.

In early 2024, TCR launched a free Campaign Migration Tool exclusively for CSPs in which you can quickly and easily migrate Campaigns from one Connectivity Partner (CNP) to another – without having to re-register, repay the $15 vetting fee, and await approval. This self-serve tool is the first of its kind in TCR and is a game changer for CSPs.