In A2P 10DLC messaging, capping is a practice where API providers send text messages to carriers (like AT&T and Verizon) at the lowest throughput rate of all Campaigns across all Brands. While this ensures throughput limits are not exceeded, it introduces significant delivery delays.
For businesses managing tens, hundreds, or even thousands of Brands and Campaigns, these delays can have a substantial negative impact, especially during time-sensitive events such as marketing campaigns or emergency alerts.
Alternatively, there are instances where providers will lift throughput ceilings altogether, sending all messages at once. While this approach avoids capping, it is a major contributor to the disruptive message blockages businesses are increasingly encountering, particularly with traffic sent to T-Mobile.
Telgorithm’s Smart Queueing technology addresses these challenges proactively by dynamically managing your messaging traffic. Unlike capping, Smart Queueing tracks your approved throughput limits per carrier (including all subsidiaries) in real-time and ensures messages are sent at the fastest possible rate without exceeding those limits.
“When you pay to register 10DLC messaging traffic on The Campaign Registry (TCR), you’re ultimately paying for higher throughput. Smart Queueing is the only solution for taking full advantage of your throughput, and essentially the only way to get what you paid for.” says Aaron Alter, CEO of Telgorithm.
This means all messages are delivered efficiently and on time, maximizing the value of your throughput investment and eliminating the risk of blocked or dropped messages. Smart Queueing not only enhances performance but also ensures your messaging is fully optimized.
