The Campaign Registry (TCR) serves as the primary registry vendor that validates businesses and their application-to-person 10-digit long code (10DLC) messaging campaigns, safeguarding mobile users from scammers and minimizing SPAM risks.
According to TCR, it acts as "the information hub that allows you to register 10DLC messaging Campaigns," with a mission to "provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P 10DLC messaging."
In an era where mobile communication is paramount, the importance of Application-to-Person (A2P) messaging cannot be overstated. A2P messaging, especially through 10DLC numbers, offers businesses a cost-effective and efficient way to reach their audience.
However, this convenience comes with the challenge of ensuring that these channels are not exploited by bad actors.
Enhanced Security: By validating businesses and their campaigns, TCR helps to safeguard the integrity of messaging channels, protecting end-users from fraudulent activities.
Spam Reduction: TCR's rigorous validation process significantly reduces the risk of spam, leading to higher trust and engagement rates with recipients.
Industry Standards: TCR collaborates with carriers, messaging companies, and industry partners to establish and maintain common standards, ensuring consistency and fairness across the board.
Simplified Registration: TCR streamlines the registration process for 10DLC messaging campaigns, making it easier for businesses to comply with industry regulations and best practices.
10DLC numbers are increasingly popular for business messaging due to their local presence and high deliverability rates. They offer a bridge between traditional SMS and more robust communication needs, supporting higher message volumes while maintaining a personal touch.
TCR's role in the mobile messaging landscape is indispensable. By ensuring that only legitimate businesses can send messages via 10DLC numbers, TCR not only protects consumers but also enhances the overall effectiveness of business communications. For any business looking to leverage A2P messaging, understanding and utilizing TCR's services is a crucial step toward achieving secure and successful campaigns.
