websightsWhat is Throughput in A2P? Number of SMS & MMS Messages

FREE GUIDE: Preparing Customers for the Unregistered A2P 10DLC Cut Off

Term

Throughput

Definition

In Application-to-Person (A2P) text messaging, throughput describes how many SMS & MMS messages you are sending within a specific period of time. It is often referred to as throughput per second, or TPS.

Throughput Limits (AKA Rate Limits) are determined by the sender phone number (Short Code, 10-digit long code, Toll-Free, etc.)

In the case of 10DLC numbers, your Throughput / Rate Limit is determined by your TCR-approved Campaign use-case.