Quick cheat sheet to improving 10DLC deliverability at scale: 

1. Complete 10DLC registration & make sure to keep up with the latest compliance changes
2. Automate monitoring your customers messaging throughput and rate limits! 
3. Keep phone number lists clean and up-to-date 
4. Help your customers to maintain compliant opt-in & opt-out practices 

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More than 90% of customers claim they want to receive text messages from businesses—so how much are undelivered texts costing you, your software customers, and your product's reputation?

With carriers implementing stricter regulations to combat spam, optimizing messaging strategies for your software using the right messaging API provider features can make a significant difference in ensuring high SMS deliverability rates for 10DLC (10-digit long code) messaging for your customers. 

But A2P messaging is all about high volume, so finding automated and scalable messaging solutions is key. Here are four key features that product managers should know about to be able to boost 10DLC message deliverability for their customers:

1. Seamless 10DLC Registration and Compliance

Now that A2P 10DLC registration is required, one of the primary reasons for 10DLC message filtering and blockages is the lack of proper Campaign registration and lack of knowledge of the latest 10DLC compliance and Carrier requirements. 

Telgorithm automates the 10DLC process from initial Campaign registration through phone number activation as well as provides proactive guidance to streamline compliance and improve deliverability for your customers.

Telgorithm offers a direct API Integration with The Campaign Registry (TCR) so you know exactly when:

• A DCA has approved the Campaign,
• Associated the phone number with the Campaign,
• And connected it to the carrier (i.e. T-Mobile, Verizon, AT&T). 

Once this is all complete, your customer can send fully registered traffic.

Telgorithm’s automation paired with proactive expert guidance speeds up registration and approvals, eliminates mistakes that can lead to Campaign errors, rejections, and additional fees. We are partnered with multiple DCAs to streamline Campaign approvals in 48 hours or less, achieving a 95% approval rate on the first attempt.

Boulevard leveraged Telgorithm to set up proper 10DLC registration via our direct API integration with TCR and got all of its customers properly set up as Brands, with Campaigns created for each messaging use case. This automation minimizes texting disruptions, allowing their customers to scale their messaging efforts seamlessly.

2. Modern Messaging Throughput & Rate Limit Technology 

Managing message throughput is essential to maintaining high deliverability rates in A2P 10DLC. Do you know how many of your customer’s messages are dropping daily due to exceeding Carrier rate limits? 

Hint: An estimated 10% of all 10DLC text messages are failing each month due to exceeding Carrier rate limits. How much is this costing your business in lost revenue and customer churn?

With Telgorithm’s Smart Queueing technology, a patent-pending feature designed to optimize A2P 10DLC messaging rate limits, you never have to worry about dropped messages again. If a customer’s limit is reached, Smart Queueing automatically queues messages that would otherwise exceed the limit to be sent later when the limit refreshes.

• Eliminates dropped or failed messages that can lead to business disruptions.
• Ensures compliance with carrier throughput regulations to avoid penalties.
• Supports on-time delivery by efficiently managing queued messages.
• Increases message deliverability by ~20% on average and enables scalability.

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It’s important to note that this isn’t your basic message throttling that you’re familiar with. Our Smart Queueing technology is doing real-time look ups on the fly the exact Brand & Campaign rate limitations and the phone numbers of the end users you're about to message to determine their Carrier or subsidiary.

If the Campaign hits 100% of its Carrier rate limits, the remaining messages will be Smart Queued to prevent any service disruptions or failed messages. Once the limit resets, the remaining messages are sent for optimal 10DLC deliverability.

Additionally, Telgorithm provides alerts when businesses near their limits, allowing them to proactively apply for additional vetting and avoid queueing altogether. As the only provider offering this advanced rate limit management technology, Telgorithm ensures businesses can scale their messaging efforts with ease.

How Smart Queueing Saves Customers on Deliverability & Wasted Spend

Telgorithm’s Smart Queueing technology has already helped customers like Boulevard, a scheduling and client management platform, maintain high message deliverability saving their customers an average of 20% of 10DLC messages from failing each month. 

3. Advanced Phone Number Verification Tools

Sending texts to inactive or landline numbers can hurt deliverability rates. That’s why your customers need more than the basics of identifying if a phone number they plan to text is a legitimate number, which carrier it uses, and whether the number is wireless, landline, or VOIP.

Telgorithm’s Phone Number Verification feature goes beyond basic lookups for your customers by providing the status of ‘active’ or ‘inactive’. If a number is ‘active’, we know it can receive messages at that exact point in time – regardless if it is wireless, landline, or VOIP.

For example, a basic look up might tell you that the number is real and in service but you might not know if the recipient's phone died, is in airplane mode, doesn't have service at the moment, the list goes on. 

Level up your Phone Number Verification with: 

• Legitimacy verification to confirm if a phone number is real and in service.
• Carrier identification to determine which network the number belongs to.
• Number type classification to check if the number is wireless, landline, or VOIP.
• 💥The Telgorithm Different: Active/inactive status tracking to ensure the number can receive text messages.

Make sure your customers are reaching real, active recipients. Compared to competitors, Telgorithm’s enhanced verification provides greater accuracy, fewer disruptions, and improved message deliverability.

4. Automated Opt-In / Opt-Out Monitoring 

Maintaining proper opt-ins and opt-outs is essential to healthy 10DLC deliverability. It should also be a simple and automated process for your customers. 

Telgorithm's automated Opt-In Opt-Out feature allows you to easily manage user consent for receiving messages for your customers. Simply enable this logic to auto-track:

• Opt-Out: When a recipient chooses not to receive further messages, they are considered "opted-out." This prevents the sender from sending additional messages to the recipient.
• Opt-In: When a recipient who has opted out chooses to start receiving messages again, or if they have never opted out, they are considered "opted-in."

Simple reporting can be tracked as webhooks are triggered when a recipient opts in or out.

How it works:

Single vs. Double Opt-Outs

• Single Opt-Out: If the sender’s phone number is not associated with a TCR campaign (or is toll-free), the recipient is opted out only from the sender’s phone number.
• Double Opt-Out: If the sender’s phone number is associated with a TCR campaign, the recipient is opted out from both the sender’s phone number and the TCR campaign.

How Users Opt-In or Opt-Out

• Opt-Out: Users can opt out by sending keywords such as STOP, STOPALL, UNSUBSCRIBE, END, QUIT, or ARRET.
  
  • Upon opting out, users receive a confirmation message: "You have successfully been unsubscribed. You will not receive any further messages. Reply START to resubscribe."
• Opt-In: Users can opt in by replying with START, YES, UNSTOP, or SUBSCRIBE.
  
  • When opting in, users receive a confirmation message: "You have successfully been re-subscribed. Reply STOP to unsubscribe. Msg&Data rates may apply."

Is your software optimized for boosting 10DLC deliverability? 

Optimizing 10DLC messaging deliverability requires a proactive and automated approach. By selecting a messaging API provider that offers these capabilities, product managers can enhance the effectiveness of their product while improving their customer’s messaging experience. 

Want to learn more about optimizing your 10DLC deliverability strategy? Explore the latest solutions offered by Telgorithm’s messaging API for 10DLC here and start improving your deliverability today!