The Only Way Out Is Through. 

When getting started just remember, A2P 10DLC registration is required. So the only way out is through. Preparation and proper guidance is a great way to set your team and customers up for success during this process. 

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To start, you will need to register your customer with The Campaign Registry (TCR) as a Brand. This typically takes a few minutes to complete. A Brand = the company or entity the text message receipt believes to be sending the message AKA your customer. 

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After the Brand is approved, you then need to register the Brand’s Campaigns. Campaigns =  your customer’s messaging use cases. Submitting Campaigns typically takes a few minutes to complete as well, but the approval process can take weeks depending on the API provider. Telgorithm is currently seeing 48 hour or less approval timelines with our DCA vendors. 

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A common misconception is that Campaigns are approved by TCR but this is not the case. Campaigns are reviewed and approved by Director Connector Aggregators (DCA), not by TCR. 

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Before getting started make sure you have the following items ready from your customer: 

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1. The Brand’s business tax ID or EIN. Note: If your customer is a Sole Proprietor and does not have a tax ID or EIN, don’t worry you can still get them registered. Reference our guide to registering Sole Proprietors A2P 10DLC messaging here.  

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2. The Brand must have a live, working website before submission for approval. Broken links or sites under construction will not pass. 

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3. The Brand must have a complaint opt-in process. 

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4. The Brand must have a compliant Privacy Policy easily accessible on their website.

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Brand registration is relatively straightforward, however Campaign registration requires more detailed information and therefore becomes easier to miss things and incur a rejection. 

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Your team puts in time and effort to support your customers through 10DLC registration, which is why receiving a 10DLC Campaign rejection is all the more frustrating. Oftentimes it isn’t even your team’s fault, as the rules change frequently and DCA’s continue to tighten their compliance checklists for approvals. 

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That’s why it’s extremely important to partner with a messaging API provider that is going to provide your team timely and proactive 10DLC guidance and support through the various changes to 10DLC rules and regulations. 

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Most Common 10DLC Rejections 

As a messaging provider who offers hands-on 10DLC guidance and support to its customers, we’ve detailed the most common 10DLC rejection reasons the Telgorithm team has observed as of late including: 

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1. Missing Privacy Policy – Brands must have a 10DLC compliant Privacy Policy listed on their live business website in order for their Campaigns to get approved by a DCA. Proper language in a Privacy Policy is one of the main items a DCA is looking for during their review. Privacy policies can seem intimidating to your customers. One way Telgorithm has solved this problem for our customers is by working with them to guide them and create common templated snippets that can help their customers with this.

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2. Missing Message Disclosures – in layman's terms, if a form on your customers website requires people to give their mobile number in order to submit the form, it must be legible on the form that this is required. If a mobile number is required and the form does not explicitly state that, the DCA will reject this Campaign submission. Simply put, if your customer wants to obtain phone numbers, they have to ask nicely. But just like Privacy Policies, message disclosures also require specific language. Telgorithm supports its customers by helping to draft these disclosures depending on the use case and how they obtain consent.

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Number 1 and 2 are by far the most common, but a close third includes:

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3. Vague Call to Actions –  Often the CTA in the Campaign does not provide enough information. Depending on the customer's use case, Telgorithm helps customers to identify what DCA’s are looking for to ensure our customers don’t miss a step. 

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Depending on which DCA your messaging API provider works with, the error codes related to these rejections may vary as errors are specific to the DCA reviewing the Campaign. So make sure to get clarification from your API provider or customer success representative. 

Need More 10DLC Guidance and Support? 

Telgorithm is the industry leading expert on the 10DLC ecosystem and ever changing compliance regulations. That’s why we are the ultimate partner in 10DLC. For software providers who are curious about our level of support, you can get a glimpse by downloading our free 10DLC Compliance eBook here. 

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Need to solve your customer’s 10DLC issues faster? Book a free 10DLC consultation with a Telgorithm expert today to start gaining insight on your toughest 10DLC compliance scenarios. 

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