BLOG POST
Published: October 04, 2024
How Telgorithm Stands Out in the A2P 10DLC Ecosystem: Proactive, Streamlined, and Reliable
Written by: Aaron Alter
When it comes to A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging, there’s more to the game than just getting registered and sending messages. In a fast-evolving landscape where compliance, registration, and Campaign management can make or break your communication strategies, Telgorithm offers a proactive, streamlined solution. Today, our APIs deliver over 200 million 10DLC messages each month, and that number continues to grow. Along the way, we’ve gained valuable insights into what sets us apart as leaders in the 10DLC space.
1. A2P 10DLC Setup: Streamlined from the Start
At Telgorithm, we categorize our approach into three key areas: setup, management, and ongoing support. It all starts with a robust setup process. While many providers allow businesses to simply hop on their platform and start sending traffic, our philosophy is different. Everything we do is forward-thinking, and our aim is to streamline your journey from day one.
Unlike other API providers, we require that all our customers be a Campaign Service Provider (CSP), which means they’ve already gone through a thorough vetting process with The Campaign Registry (TCR). CSPs are directly connected with TCR and have ownership and visibility over all Brands and Campaigns.
Being a CSP has significant advantages:
- Full management control of Brands and Campaigns
- Insight and visibility into their registration status
- The ability to advise customers immediately
We’re hands-on from the beginning, providing guidance through every step of the vetting process. We make sure you understand your use cases and help you avoid unnecessary delays or rejections. At Telgorithm, our goal is simple: to ensure that your Campaigns get approved as quickly as possible so you can start sending messages with confidence.
2. Advanced Management: Keeping Your Messaging Compliant and Efficient
Once your customers’ Campaigns are up and running, there’s more to consider than just sending out their texts. Many businesses assume that once they’ve cleared registration, the hard part is over. But that’s far from the truth. Staying compliant with ever-changing carrier regulations is a continuous process, and failure to do so can result in blocked or dropped messages.
Here’s where Telgorithm’s vigilant compliance management stands out. We’re partnered with the top three Direct Connect Aggregators (DCAs) in North America, which allows us to stay ahead of the curve on 10DLC compliance. Each DCA has its own set of rules, which can change frequently. By staying in close communication with DCAs, we ensure faster processing times for your Campaigns and provide the flexibility to adjust based on current regulations (another benefit of registering as a CSP).
For example, some DCAs don’t support certain use cases like Sole Proprietor messaging, but because we work with multiple DCAs, we can find a solution that fits your needs. This also gives us the ability to load balance traffic, ensuring that your messages are sent efficiently and without interruption.
3. Real-Time Monitoring: Instant Feedback for Optimized Messaging
A common pain point for businesses is dealing with messaging errors. Whether it’s an invalid phone number, a recipient’s phone being turned off, or exceeding carrier limits, these issues can lead to dropped messages, costing you time and money. Worse, resolving these issues often involves opening support tickets and waiting days—sometimes weeks—for resolution.
We’ve built technology that gives you real-time feedback on your messaging Campaigns. If an issue arises, you’ll receive a callback with a code and description, allowing you to address it immediately. This saves you the hassle of digging through websites for error code descriptions or waiting on support teams. Our goal is to keep your messaging traffic flowing smoothly, without unnecessary delays.
4. Unmatched Uptime and Reliability
Since launching, we’ve built our reputation on delivering reliable, uninterrupted service. We’re proud to say that in that time, we’ve sent hundreds of millions of messages per month—without a single outage. Zero outages, zero churn—our API customers don’t just sign up, they stay because we deliver what we promise. This kind of reliability is crucial in the A2P messaging space, where even a minor disruption can have a major impact on business communications.
5. Compliance and Flexibility: Adapting to Carrier Requirements
One of the most overlooked aspects of A2P messaging is managing the complex limits set by carriers. For instance:
- T-Mobile imposes daily limits per-Brand.
- AT&T enforces Campaign limits per-minute.
- Verizon sets limits per-number per-minute.
Exceeding these limits can result in dropped messages or even suspended Campaigns, leaving businesses scratching their heads over why their traffic isn’t being delivered. Software providers face an estimated 10% failure rate on 10DLC text messages each month due to exceeding carrier rate limits. This means that if your software sends 5 million+ messages monthly, you could be wasting nearly $50,000 annually on undelivered messages alone.
Telgorithm preemptively monitors these carrier limits on your behalf, ensuring that your traffic stays within the allowed thresholds with our patent-pending Smart Queueing technology.
Smart Queueing monitors rate limits at the Brand, Campaign, phone number, and carrier levels. Prior to you sending a message, it performs an automatic lookup to identify the recipient's Carrier and notifies you when your messaging traffic approaches two-thirds of the approved limit. If the limit is reached, Smart Queueing seamlessly queues additional messages, preventing any from exceeding the threshold.
6. Technical Concierge Support, Always Included
Another way we differentiate ourselves is through our customer support. Many companies charge additional fees for professional services or hands-on support. At Telgorithm, our customer service is included in the package.
We offer real-time recommendations on how to optimize your Campaigns, manage traffic, and stay compliant with evolving regulations. Every customer receives their own Slack channel with direct access to our support and engineering teams, and our average resolution time for support tickets is 24 hours.
Our customer-first approach extends beyond support. From setup to ongoing management, we’re dedicated to ensuring your messaging is successful, streamlined, and, most importantly, compliant.
Conclusion: Value for Your Money
We believe in transparent pricing—no hidden fees, ever. Telgorithm charges for SMS & MMS messages per segment. Carrier pass-through fees and DCA fees will be clearly shown on your monthly bill.
Unlike others, we don't charge for SMS inbound messages, phone number porting, customer support, or premium deliverability. All of these are included in your per-message service, ensuring that you get the full value without unexpected costs.
However, value for your money is more than unit economics of the cost per-message. Offering value to our customers is building a process that's proactive, transparent, and focused on compliance, ensuring that our customers can enable effective 10DLC messages services from their software without fear of disruptions.
While our competitors treat A2P 10DLC messaging as just another product, we’ve made it our specialty, going above and beyond to become true experts. We’ve streamlined and optimized 10DLC messaging to deliver unmatched efficiency and deliverability for our customers. With zero outages, faster approval times, and real-time monitoring, we’ve created a platform that delivers not only efficiency but also peace of mind.
At Telgorithm, we’re not just another messaging provider—we’re your partner in navigating the complex world of A2P 10DLC. And we’ll keep innovating to ensure you stay ahead.