In August 2024, we shared that an industry-wide deadline for registering A2P 10DLC traffic with The Campaign Registry (TCR) had been announced, which was set to cut off all unregistered traffic by December 1, 2024. Just after that date passed, Syniverse, the last major Direct Connect Aggregator (DCA) to support unregistered traffic in 2024, confirmed that it would extend the deadline for registration until February 1, 2025.

While this extension provides some relief for businesses who have not yet completed the registration process, the additional time comes with a caveat: the holiday season will create significant delays, and the growing volume of Campaign submissions will add to the current backlogs. With thousands of Campaigns expected to be reviewed during this time, approval timelines may stretch well beyond expectations.

At Telgorithm, we remained committed to helping our customers meet the initial December 1 deadline for full 10DLC registration. We believe this proactive approach will ensure smoother messaging operations and avoid the disruptions that unregistered traffic can cause.

Here's what you need to know moving forward:

Why Registering is Critical

Even with the new deadline extension, all software providers must be fully registered with TCR to send 10DLC messages. For those still leveraging through Feb. 1, any unregistered traffic will face increasing disruptions, including higher carrier pass-through fees and potential message delivery failures.

The Impact of Syniverse’s Extension

This two-month extension may seem like an opportunity to delay, but the reality is that the process of registration can take several weeks, and with the holidays fast approaching, many businesses will find themselves rushing to meet the deadline. With a bottleneck expected at the DCA level, we strongly encourage you to complete your registration now, rather than wait until the final days.

How Telgorithm is Supporting Our Customers

As always, Telgorithm remains committed to ensuring our customers are fully registered with TCR and are achieving the fastest Campaign approval timelines for all net-new Campaigns, between 48 and 72 hours. Our team is actively guiding customers through the multi-step registration process so that they are set up for success as we move into 2025.

If you haven't completed the registration process yet, now is the time to act. Contact us today to get started or to ask any questions about our 10DLC API technology and services.

‍