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Blog Post
Published:
January 15, 2025

Revolutionizing A2P 10DLC Messaging: The Vision Behind Telgorithm with Aaron Alter

Introduction

In the rapidly evolving telecommunications industry, Aaron Alter, CEO and co-founder of Telgorithm, has witnessed monumental changes. With nearly two decades of experience spanning wireless, VoIP, and cloud communications, Aaron’s journey through this dynamic landscape ultimately led him to create Telgorithm. The company’s mission: to set a new standard for transparency, education, and innovation in cloud communications.

A Career Built on Innovation

Aaron’s expertise in telecom predates Telgorithm. As Head of Telecommunications at ServiceTitan, he led the development of their cloud communications stack, including the creation of the Phones Pro offering, a transformative solution that changed how ServiceTitan’s customers interacted with clients. His experience as Director of Telecommunications at SignalWire, known for FreeSWITCH, further strengthened his knowledge in cloud technologies and VoIP systems.

These roles gave Aaron invaluable insight into the challenges businesses face when implementing communication technologies. His desire to improve the customer experience would later become the foundation for Telgorithm.

The Spark for Telgorithm

In 2021, armed with years of experience and a desire to make a real impact, Aaron co-founded Telgorithm. His vision was clear: address the need for transparency, education, and support in the cloud communications space once channel at a time, starting with A2P 10DLC messaging.

“From my experience, I saw a significant gap in the market. Businesses struggled to understand and navigate A2P 10DLC messaging, compounded by hidden fees, poor service, and a lack of clear information. I wanted to change that,” Aaron explains.

Telgorithm was born from this mission. A2P 10DLC messaging, a vital communication channel for businesses to engage with customers via local phone numbers, was growing but fraught with regulatory hurdles. Telgorithm sought to make sense of these complexities for businesses, helping them scale without falling victim to inefficiencies or compliance challenges.

A New Standard for A2P 10DLC Messaging

At Telgorithm, the mission is to offer a reliable A2P text messaging API that proactively helps businesses navigate the ever-changing 10DLC landscape. But the company’s role goes beyond providing technology. As a full-service messaging API provider, Aaron and his team are committed to supporting businesses at every stage, offering the necessary resources and education for success.

“Businesses need more than technology; they need guidance. We’ve been in their shoes, and we understand the complexities of A2P messaging. Our goal is to be a transparent partner that helps businesses grow by reducing costs and avoiding regulatory pitfalls,” Aaron explains.

From the start, Telgorithm has prioritized honesty, education, empathy, and exceptional customer experience. By sharing free educational resources like blogs on industry deadlines, Carrier fee changes, or DCA vetting updates, you name it, Telgorithm keeps businesses informed about regulations and best practices, empowering them to navigate the complexities of A2P messaging.

What Sets Telgorithm Apart?

As the business-to-consumer messaging industry grows, more companies are turning to SMS to connect with customers. However, A2P messaging is often viewed as a complex, opaque field. Hidden fees, lack of support, and constant regulatory changes can overwhelm businesses. Aaron and the Telgorithm team decided to break this mold.

“We’ve been the customer before. We’ve dealt with hidden fees, poor service, and a lack of transparency. We created Telgorithm to change that—to bring more clarity to the industry. Our goal is not just to sell a product but to provide a service that truly makes a difference for businesses,” Aaron says.

By emphasizing support and customer experience, Telgorithm has carved a unique space in the telecom industry. Their deep understanding of A2P 10DLC messaging allows them to offer tailored solutions that help businesses thrive in an ever-evolving regulatory environment.

Looking to the Future

As Telgorithm continues to expand, Aaron remains focused on his mission to reshape the A2P 10DLC messaging space. The telecom industry is in constant flux, and Telgorithm is committed to staying ahead of the curve. The team is continuously refining its technology, ensuring businesses can leverage A2P messaging’s full potential while navigating increasingly complex regulations.

Aaron envisions a future where businesses have the tools, knowledge, and support to communicate with customers effectively, free from the obstacles that have traditionally hindered success in the industry.

Coming soon to A2P messaging, although in its early stages, is RCS (Rich Communication Services), or in our industry aka RBM (Rich Business Messaging). Telgorithm is preparing to support RCS/RBM in the near future with the same innovative approach, focused on delivering the same reliability, compliance, and transparency that our customers have come to expect from our A2P messaging solutions.

Conclusion

Aaron Alter’s journey through the telecom industry has been driven by a passion for improving communication, transparency, and the customer experience. As CEO of Telgorithm, he has built a company dedicated to providing reliable, educational, and transparent solutions in the cloud communications space. With a deep understanding of the challenges businesses face and a commitment to helping them succeed, Aaron and his team are paving the way for a brighter future in business communications.

At Telgorithm, we are more than just a provider of A2P messaging solutions. We are your partner, guiding you every step of the way to ensure your messaging strategy is not only compliant but optimized for success. Whether you are already using SMS messaging or just getting started, Telgorithm is here to help you navigate the complexities of A2P messaging with confidence.

Speak to our 10DLC Experts 

Need a full-service messaging provider that is going to prioritize support and keep your team educated? Telgorithm is here to guide software providers through the complexities of 10DLC messaging. Get in touch with us today to learn how we can help your business stay compliant, scale effectively, and reduce costs.

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