T-Mobile to Increase Unregistered Pass-through Fees

While the number of fully-registered application-to-person (A2P) 10-digit long code (10DLC) messaging traffic senders has drastically increased since last year, it hasn’t reached 100%.

Beginning June 1, 2024, 10DLC senders can expect a price increase on T-Mobile’s per-message pass-through fees on all unregistered 10DLC traffic. The prices will continue to rise bimonthly through December 1, 2024.

By the end of this year, T-Mobile’s SMS pass-through fees will have risen 50%.

Stop Paying Higher Carrier Pass-through Fees

Getting your 10DLC customers fully compliant and successfully registered with The Campaign Registry (TCR) can sound like a tall order, but it’s essential for your deliverability and profitability. Unregistered traffic continues to become more and more costly in Carrier pass-through fees and penalties, and has a much higher risk of being filtered or blocked.

When your Brands have been verified by TCR, the reputation authority of 10DLC messaging, and your Campaigns are DCA-approved, your Carrier pass-through fees are about 4x lower and you experience less filtering and therefore better deliverability.

Additionally, we anticipate that the remaining unregistered 10DLC traffic will be fully cut off in the near future.  

We Can Help You Get Registered

Telgorithm is an SMS API provider that specializes in 10DLC messaging. In addition to our unique tech, all of our customers receive professional services including compliance guidance and ongoing support so that they can be successful on 10DLC.

We’ve supported software providers across many different industries and messaging use-cases register hundreds of thousands of Brands and Campaigns, reduce Carrier pass-through fees, and radically increase their message deliverability.

If you’re interested in learning more about partnering with the 10DLC experts, contact our team today.