We all know A2P 10DLC registration and compliance can be challenging without the right partner. There are many moving parts for a software provider to offer 10DLC text messaging to its customers including:

1. Registering software customers as Brands
2. Registering those Brands use cases as Campaigns
3. Receiving approval for those Campaigns from Direct Connect Aggregators (DCA)

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Step 3 is where most software teams get hung up, as DCA’s can reject Campaigns based on their standards for compliance. If your messaging API provider isn’t giving your team guidance on how to solve these rejections, it can be really stressful and time consuming to figure out why the rejection occurred and what to tell your customer on how to fix. 

Coaching your customers on how to fix problems is especially important since the most common 10DLC rejection reasons include changes that need to be made on your customers behalf including: 

1. Missing Privacy Policies on a Brand's website
2. Missing Message Disclosures on a Brand's website forms 
3. Vague Call to Actions from missing detail from your customers

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But if your team isn’t getting the support needed from your provider to decipher rejections, it makes it that much more difficult to pass along detailed feedback to customers and unlock them. These delays lead to a poor customer experience as well as lost revenue for both you and your customers.  

Check out this clip on the most common 10DLC rejections and how Telgorithm helps customers to avoid them from recent webinar here:

Solving 10DLC Challenges to Boost Customer Experience

We all know these are industry-wide challenges but to your customers, all they see is a product flaw or a tough experience with your product which can hurt your reputation and bottom line. 

That’s why it’s so important to partner with a messaging API provider who will keep you up-to-date on any changes and most importantly how to fix 10DLC Campaign rejections and why in order to speed up the process for your customers.  

Your provider should be the 10DLC experts so you don’t have to be because proper support and proactivity from your messaging provider are key ingredients in 10DLC success. 

Because we want to keep your customers happy and your team sane, Telgorithm offers the following proactive solutions:

1. We have a team of experts work with your team to quickly identify the cause of a 10DLC rejection and all the necessary changes needed to get approved 
2. Work directly with your team in Slack to provide same-day guidance
3. Explain that guidance in detail to your team so you can pass along to customers 

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Many software providers come to us to help solve their rejections while working with other providers. As a customer of Telgorithm, we review Campaigns prior to sending them to DCA to ensure they will pass – offering a 95% Campaign approval rate on first attempt. 

Personalized 10DLC Support for Customer Use Cases

But the job is nowhere near done from there. Your team still has to then explain these changes and requirements to your customers to make the necessary fixes like: adding or updating language in the website privacy policy, adding or updating opt-in on the web forms etc.  

That’s where the Telgorithm team goes the extra mile. We help your team, help your customers make those changes with:

• Same-day response times on 10DLC guidance questions so you can get your customers answers fast
• Free templates and draft examples for your customers of proper compliance language DCAs are looking for - like Privacy Policies and Opt-in language 
• Campaign approvals in 48 hours or less

Getting Your Customers On Board 

You can provide all the fixes needed to avoid rejections, the challenge sometimes is getting your software users to make those changes in a timely manner. As they say...you can lead a horse to water, right?

If you’re getting push back from customers on making these changes quickly, Telgorithm provides resources on how to educate your customers to ensure they understand the benefits of taking action quickly. Try using some of these key talking points below with your customers:

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• Making changes quickly = cost savings for their business – Every time a customer receives a 10DLC rejection, they need to resubmit their Campaign for re-approval. Resubmitting campaigns can get expensive. If all required changes aren’t made in one go, multiple rejections mean multiple fees. If you explain to your customers that correctly adjusting Campaigns the first time is a one and done and can help them to avoid unnecessary costs and speed up approval, they may be more amenable. 

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• No messages out, means no ROI in – Now that A2P 10DLC registration is required, the longer a Campaign remains unregistered and unapproved, the longer your customers are unable to send text messages. The faster they get on board and make changes, the faster they can start sending messages. If their Campaign isn’t live, their customers aren’t receiving messages, which directly impacts their revenue and engagement. 

Let Telgorithm Create a Smooth Process for Your Team 

As a full-service messaging API provider, Telgorithm is in the trenches with you, committed to helping you and your customers identify and make the changes needed to unlock your customer’s 10DLC messaging.

We offer this premium support 100% to our customers because we know a well-oiled machine helps to increase your customer satisfaction and decrease churn. 

Book a free 10DLC consultation with a Telgorithm expert today and we’ll review 1 Campaign for free so you can experience our level of support and get that Campaign approved in 48 hours or less. 

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